Take the Receipt and Win

Creating the Campaign

Our first task was to create the campaign, aligning it with the change in the prize game mechanism. Previously, citizens sent receipts by mail in an envelope, and now the entire process has been digitized. With the help of the “Uzmi račun i pobedi” app, citizens now scan the QR code from the receipt and immediately participate in the lottery. We knew it was crucial to create a recognizable and attractive visual identity that would grab the citizens’ attention. Thus, we developed a logo, campaign characters, graphic elements, and visuals which became recognised in the fight against the gray economy.

Content Creation

The “Uzmi račun i pobedi” lottery required a presence in various media. Our task was to create video materials, ads, and other content for television, out-of-home, print media, digital platforms, and stores.

The Biggest Success to Date

The prize game reached its peak at the fifth drawing of the first round, held on February 25, 2023. This drawing stood out as the most successful to date, surpassing an incredible milestone of 100,000,000 scanned receipts!  “Uzmi račun i pobedi” has become a symbol of change and the fight against the gray economy, and we are proud to be part of this initiative. Our agency successfully made a significant contribution to this crucial mission through creativity and engagement.