Fruške Terme

Official Franchise Signing of the Promont Group and Accor Group

Through the franchise partnership between the Promont Group, the owner of Fruške Terme, the most renowned resort in Serbia, and the prestigious global hospitality group Accor, with over 5,300 properties and 10,000 hospitality establishments in 110 countries, a significant step was taken in the development of tourism and the overall economy of the Republic of Serbia. This partnership marked the hotel Fruške Terme as the first Mövenpick hotel in Serbia.

Our task was the complete organization of the event and communication with the media. In addition to operational involvement in organization, our team developed the event scenario, designed and produced supporting video and printed materials, and hired a moderator.

Regarding PR activities, we organized and ensured the attendance of many journalists, created and distributed a press release with video material, resulting in the information about the signing of this significant contract, along with key messages, reaching a multi-million audience. This also increased the visibility of the “Fruške Terme” hotel in the public eye.

The news on the acquisition was published in the prestigious news programs on national television channels, the most popular cable TV channels, portals, widely-circulated newspapers, radio stations, and local media as communication channels.

#Event #PR #MediaRelations #Production #Photo&Video

Foto: Vujkov Branko