Fashion Show “Voz je ponovo u modi”
“Trains are back in fashion” fashion show, designed for our client “Srbijavoz,” aimed at continuous promotion of trains as a means of transportation, officially closed the 52nd Perwoll Fashion Week. In the newly opened building of the Belgrade Center Railway Station, the audience was taken through a unique fashion journey, showcasing the history of Serbian railways and fashion, as well as the best creations of this edition of the event.
Leading Serbian designers
At the beginning, a nostalgic overview of fashion and memories from the last 139 years of train travel in our country was presented, and the selection of historical costumes was made by our renowned costume designer Boris Čakširan. The second part of the show was opened by the winners of the Fashion Incubator by Perwoll competition, which empowers young, talented designers. The honor of closing the event and being among the chosen ones went to leading Serbian designers: Dragana Ognjenović, Svetlana Jaćović, Nevena Ivanović NEO Design, JSP Jelena and Svetlana Proković, Irena Grahovac, Boško Jakovljević by Martini Vesto, Nina Milović NINAMILAN, Peđa Nerić, Budislava Keković, Dragana Nikolajević, and Sonja Jocić.
In addition to proposing the idea for the fashion show, we participated in preparing and executing the event itself. For media support and increased visibility of “Srbijavoz,” the agency, in collaboration with Belgrade Fashion Week, created and distributed press releases, invited guests, ensured the presence of the most relevant media outlets on-site, and arranged appearances by acting director Ivan Bulajić on national and cable television.
Messages conveyed during the “Trains are back in fashion” show by the national passenger railway company “Srbijavoz” were that in 2023, seven million people used “Srbijavoz,” three times more than in 2021. This fact indicates the rebirth of railway transport and emphasizes that traveling by train means actively supporting sustainable mobility while enjoying moments filled with nostalgic emotions and hints of the future.
The grand closing of Perwoll Fashion Week was attended by a large number of guests and public figures, including the wife of the President of Serbia, Tamara Vučić.
#Ideja #PredlogSaradnje #OrganizacijaDogađaja #OdnosiSaMedijima #DruštveneMreže
Foto: Đorđe Tomić, Tanjug / Vladimir Šporčić, Mina Gajić, Pero Arsenijević