Train to Exit!

One of the long-term strategic goals of the company “Srbijavoz” is to encourage young people to travel by train again. That’s why we initiated a collaboration between our client and the EXIT festival, the largest and most popular music festival in Southeast Europe. For two consecutive years, “Srbijavoz” offers additional night departures from Belgrade to Petrovaradin Fortress and back to Belgrade during the festival, promoting train as the fastest, easiest, and safest way to travel. This allowed visitors to reach the epicenter of top-notch entertainment and return in less than an hour, fully enjoying the unique festival experience.

Favorite mode of travel

Thanks to this initiative, train travel to EXIT has become the favorite way for young people (and not only them) to reach the Fortress and return safely home. The campaign results speak for themselves: during the festival from July 6 to 9, 2023, a total of 8,500 people traveled to and from Novi Sad, and 17,500 tickets were sold.

#PRaktivnosti #OdnosiSaMedijima #PredlogSaradnje

Key visual:Fullhouse Ogilvy