Everything, Everything, Everything

With a dynamic advertisement montage, we aimed to arouse curiosity among future readers of the portal and capture their attention.

The core message in the advertisement, “Read everything, everything, everything without shame,” was clear and free of unnecessary information, just as news should be.

We crafted the portal’s slogan, “Read without shame,” to connect the portal with the brand of K1 television, whose slogan is “Watch without shame.” This connection aims to leave a lasting impression on the readers.