Cineplexx / 2019
Star Wars Rise of Skywalker
The Rise of Skywalker concludes the beloved Star Wars saga. The fight between the Jedi and the Sith comes to an exciting end in this final chapter. A year following the events of The Last Jedi, the remaining members of the Resistance are forced to confront their past while taking on the First Order one more time.
- PR strategy
- Social media campaign
- Media relations
Majo Public was honored to develop and implement PR campaign for the last part of George Lucas' Star Wars, the saga which over the last 40 years grew into a cultural phenomenon, in Cineplexx movie theatres.
Announcing the movie, we included all major media and organized for some of the most popular characters like Darth Vader to appear in TV programs. We liaised with the local director Stevan Filipovic and actors of local fan movie Star Wars – Breaking Point, who promoted our client Cineplexx in media as well. News on the movie release were the topic of 14 different TV reports, including guest hosting of actors, premiere announcements and TV programs entirely dedicated to the sequel. Popular actor and influencer Slaven Doslo (120k IG followers) was hired to raise the interest in the saga within the target group 18-35. Generated reach of publications is estimated at more than 2.000.000 views.