Communication strategy
Majo Public was honored to develop and implement PR campaign for the last part of George Lucas' Star Wars, the saga which over the last 40 years grew into a cultural phenomenon, in Cineplexx movie theatres.
Announcing the movie, we included all major media and organized for some of the most popular characters like Darth Vader to appear in TV programs. We liaised with the local director Stevan Filipovic and actors of local fan movie Star Wars – Breaking Point, who promoted our client Cineplexx in media as well. News on the movie release were the topic of 14 different TV reports, including guest hosting of actors, premiere announcements and TV programs entirely dedicated to the sequel. Popular actor and influencer Slaven Doslo (120k IG followers) was hired to raise the interest in the saga within the target group 18-35. Generated reach of publications is estimated at more than 2.000.000 views.
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